Video marketing has become one of the biggest and most beneficial additions to any marketing strategy no matter the industry. Video is simply more entertaining and therefore viewers tend to engage at a higher rate. On top of this, many types of video content are quite easy to produce especially given the technology we have available to us today.
It’s human nature to be enthralled with moving images and that is why more and more companies are beginning to turn to video content as the way to get their brand message out. One of the many methods used is an animated explainer video.
No matter what type of animated explainer video you’re doing whether it is a motion graphic focused project or one that uses animated characters to tell a story there are a lot of benefits that your business or brand will be able to take advantage of by incorporating this type of content into your marketing strategy.
Video content is king!
The truth is more people love watching videos. In many studies, it has been proven that we retain more information when we watch it rather than read or listen to it. Because of this utilising video in your marketing strategy can help you elevate your brand awareness, increase your traffic, and eventually boost sales.
The answer to why is simple video content is simple to engage with and is very sharable on any platform you are using. This means that small businesses or brands can stay more visible longer on social media feeds and grow brand awareness across multiple platforms while using just one simple animated explainer video. So imagine what happens if you have a whole library of them!
13 Benefits of Choosing an Animated Explainer Video
So what are explainer videos good for? There are many types of explainer videos you can choose from but all of them will help you build a content marketing strategy that will deliver your business enhanced results.
Here are 13 benefits that your business will be able to take advantage of if you opt to invest in animated explainer videos:
Stand out in the crowd
With the rapid evolution of marketing today your content has to be consistently fresh to meet the needs of your customer base. By utilising animated explainer videos you will be able to stand out amongst your competitors.
Animated videos give your company the ability to not only show but tell your customers about your unique value propositions and brand message. These videos allow you to give your customers an insight into your company’s values and a deep dive into your products or services engagingly and entertainingly. Utilising an aesthetic that is both engaging and informative will help build your brand’s awareness and make your products and services memorable.
Video marketing is not new, but it has become increasingly popular over the past few years. Even with its popularity though many companies still have not embraced it and so by utilising an animated explainer video you will be a trailblazer no matter what industry you’re working in.
Emote and engage
With the rapid evolution of marketing today your content has to be consistently fresh to meet the needs of your customer base. By utilizing animated explainer videos you will be able to stand out amongst your competitors.
Animated videos give your company the ability to not only show but tell your customers about your unique value propositions and brand message. These videos allow you to give your customers an insight into your company’s values and a deep dive into your products or services engagingly and entertainingly. Utilizing an aesthetic that is both engaging and informative will help build your brand’s awareness and make your products and services memorable.
Video marketing is not new, but it has become increasingly popular over the past few years. Even with its popularity though many companies still have not embraced it and so by utilizing an animated explainer video you will be a trailblazer no matter what industry you’re working in.
Convert those viewers
With the rapid evolution of marketing today your content has to be consistently fresh to meet the needs of your customer base. By utilizing animated explainer videos you will be able to stand out amongst your competitors.
Animated videos give your company the ability to not only show but tell your customers about your unique value propositions and brand message. These videos allow you to give your customers an insight into your company’s values and a deep dive into your products or services engagingly and entertainingly. Utilizing an aesthetic that is both engaging and informative will help build your brand’s awareness and make your products and services memorable.
Video marketing is not new, but it has become increasingly popular over the past few years. Even with its popularity though many companies still have not embraced it and so by utilizing an animated explainer video you will be a trailblazer no matter what industry you’re working in.
Rank better
With short-form content becoming more and more accessible viewer’s attention spans are gradually getting shorter. Because of this captivating, a viewer’s attention is becoming more difficult and retention statistics more important. Video may well be the key to this, it is more engaging and entertaining which can keep potential customers’ attention longer.
Because video retains viewers longer it also can help boost SEO when it comes to ranking your website in search engines. The longer someone stays on your landing page or website search engines like Google place a higher priority is because they feel that there is valuable information on that site.
In fact, when this happens Google decides that this landing page or website is an authoritative web resource and places it higher in search results. That means that both Google and your potential customers both see video content as the preferred method of content distribution and so it is a great marketing investment for your brand or business.
Build your brand loyalty
The key to building a long-lasting customer relationship is trust and loyalty. Most people will trust brands or businesses that invest in marketing content that leaves them with a positive feeling, entertains them, and answers a problem they have concisely and creatively.
This is why using an animated explainer video for your business or brand can be so successful. Building loyalty and trust is vital to the success of any business and only comes with a clear vision and precision execution of your marketing strategy.
This means you need your customer to truly feel that your brand or business cares about them. That is why making sure you invest time, money, and effort into creating video marketing content will help elevate your brand loyalty and recognition.
Craft a memorable brand
Animated explainer videos are by far one of the most effective means of content distribution. It interacts both with the customer’s visual as well as auditory senses which means better retention of the information. This combination creates a more memorable experience because it is so immersive and therefore builds a relationship that will help develop a better brand image.
By using an animated video you can develop a brand message and association that helps make your brand’s image more memorable and because of this, you will see an increase in leads and sales.
Not only can you use an animated explainer video to help with customer relationships that are already there but also build new ones to expand your brand message’s reach.
Improve your sales funnel
When you’re considering using an animated explainer video for your business it doesn’t matter at what part of your sales funnel you use it you will receive excellent results. You can craft a video that is at the beginning of your sales funnel process to generate leads or simply use it as a way to retain customers you have already.
You can also use multiple animated explainer videos in different parts of your sales funding especially in those areas that you find lack results. It is a great marketing tactic to use these videos in specific weak spots to elevate your sales process making it smoother and more engaging.
With a well-crafted animation and a killer script, you can use your animated videos to drive traffic to your landing page or websites to convert more viewers into long-term customers. So you can see why choosing to create one or several animated explainer videos can be so beneficial for your brand or business.
No used salesman here
Among the benefits that your business will be able to take advantage of when opting to use an animated explainer video is that they are designed to do one of three things. Explainer videos will explain your product or service to the customer.
Or you can use them to educate the customer on important information about your businesses niche or simply to entertain them. Because of this these types of videos tend to not feel as in your face when it comes to your business selling people on something.
You don’t have to be super direct when it comes to saying that you’re the best at whatever you do either, but these explainer videos can show your audience the systems you use and how your company uses them to help solve their problem.
The fact that this is done entertainingly and engagingly will help your customers feel comfortable and continuing on a relationship with your brand or business.
Complicated becomes simple
Even the most complicated industries can be easily explained with an animated explainer video. Being able to be entertained while learning something will you’re your customer as we have said before retaining the information better and it can build a favourable and lasting brand image in their mind.
So for those businesses that are dealing with complicated things like technology an animated explainer video will allow you to break those concepts down into simple visual images that help the customer understand what exactly is going on.
Many scientific studies show visual perception is more about memory than it is actually the input of the images through the eyes. That means building an animated explainer video that is entertaining and memorable will allow your brand message to stay relevant in your customer’s minds and therefore build a lasting relationship.
They are scalable
Animated explainer videos take less time to create and are easier on the budget than live-action videos or many other forms of marketing content. Because of this, you were able to get more videos in a shorter amount of time than you would typically with a traditional talking-head video explainer.
This allows you to scale and create a content marketing loop. You will be able to develop several videos that tie into each other to give more information to your customer base. By creating a series of animated explainer videos that tackle one part of the problem at a time you can build a playlist that will have them staying on your landing page or website longer.
This ties in with the better ranking in SEO because the more time your customer spends on your website the higher of an authority ranking you have when it comes to a search engines algorithm. Along with this, it is easy to add information like statistics and trends change when dealing with an animated explainer video because all it takes is a simple click here and there to change up the actual animation.
Versitile forms of marketing
The concise nature of animated explainer videos is perhaps one of the biggest benefits there is to use them for marketing your business or brand. The videos have a short amount of time to get all the information necessary to your customer and because of this, there is very little time for your customer to click away.
Once you have a video explainer that is crafted with outstanding visuals and a good script you will be able to take that video and market it in multiple places. The good thing about animated explainer videos is that all social media platforms have begun to focus on video. That means one video can reside on your website as well as be uploaded to Twitter, Facebook, Instagram, and YouTube.
So you can see how versatile this form of marketing actually is. It doesn’t take much when it comes to these videos to make them fit a platform ideal format. This can like with other aspects we have just talked about allow you to have a wider reach and perhaps even get your message in front of people you would never have been able to before.
Short and sharebale
Attention spans are getting shorter as we said above and so the fact that these animated explainer videos tend to average about 60 seconds makes them vastly superior when it comes to marketing to long-form content. By giving the customer a little taste you can get them to watching longer content or even diving into the written content on your website.
The length of these animated explainer videos also makes them easily shareable across social media platforms. After all, if someone sees some interesting and entertaining content that they think can help friends and family they will share it with those individuals even if it is a marketing video.
So on top of being able to help build a better conversion rate the fact that these videos are short and shareable also increase your reach. But it’s not just your customers that may share these animated explainer videos but also people within your industry. This will build brand awareness with your customer base as well as your peers which will enhance your authority in your field.
Show and tell
One last benefit that we think is crucial to why investing in an animated explainer video is so important is the fact that it shows both the problem and your solution to that problem.
Instead of reading a blog or watching an infographic-heavy video the user will be engaged and be able to visually see what the problem is that you are looking to solve for them. This makes it easier to digest and simpler to decide to opt for your product or service.
Final thoughts
So if you’re looking for a powerful marketing tool to improve your brand or businesse’s engagement and reach an animated explainer video is definitely something you should be considering.
The video through the use of its visuals and audio will allow for the customer to be entertained while getting a look at your brand’s voice and message. This in turn will eventually lead to a higher conversion rate and even elevated sales.