Are you sitting comfortably?
This is the story of animation (AND your happy ever after)
Big brands are doing it. Ambitious one-man bands are too. Retailers, wholesalers, inventors – just about every type of business, is doing it.
We talk, of course, of video marketing.
From product explainers that win that critical client, to social ads that stop scrollers in their tracks, video is a compelling way to communicate – as these stats and facts go to show…
Video is engaging…
54% of consumers want to see more video content from a brand or business they support.
Video is shared far and wide…
64% of consumers make a purchase after watching branded social videos.
And Google LOVES video too (as do your website visitors)…
Video drives a 157% increase in organic traffic from SERPs.
In short, if you have a story, animation is a powerful, versatile medium for telling it.
Video brings interest to the training room
75% of employees are more likely to watch a video than read text
Animation can be an exceptional teacher, communicating information in a way that sticks in the mind.
The typical restrictions with live action video fall away when animating. You’re free to create your own world, which makes it perfect for staff training videos.
Animation makes health & safety interesting
Let us ask you a question (and answer it honestly) – what are the first words that come to mind when we say ‘health and safety’? We’ll hedge our bets that none of them include: exciting, memorable, amusing, or enthralling.
After 6 months, people forget 90% of training materials
If you want to keep your people happy, healthy and safe (without boring them to death), head over here: How can animated videos help human resources?
Animation can help tell your company story
We live in the age where workers want more than just fair pay. They want to feel appreciated, they want to feel that they belong.
Company culture could and should be a firm foundation for engaged employees. And animation can tell your story, your way. It could walk your audience through your rich history, or take them to your bases around the world – in other countries and continents.
By sharing your story – you can convey your culture, and that’s only the beginning when it comes to video and internal communications (read the rest of the tale here: Let Animation Drive Your Comms.
