How Can Animation Help My Comms Strategy?

Let animation drive your comms further

Your internal communication always has a goal – it could be to motivate profit from your sales team, or tell the entire company about the new health and safety rules and regs.

But whatever the end game, internal comms must be inspiring if your employees are to engage (and there’s only so much inspiration that can be created from static images or the written word alone).

To complement them, there should be video – here’s why (in three reasons’ flat)…

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Animation is alluring

We are increasingly a digital society – technology is entwined with our day-to-day lives in each passing moment. Emails, text messages, smartwatches, social media – they’ve trained us to expect speedy.

“Employees are 75% more likely to watch a video than to read documents, emails or web articles”

Which means that we’re always ‘on’ – instantly receiving information and communication that we want and need. This also means that your audience doesn’t want to wade through a booklet or sit through a long presentation.

Animation makes your training instantly digestible – whether your audience are sat at their desks or around the other side of the world.

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Cut through the noise

From blogs to social media, your intranet to your training portal, animation can provide an alternative media for many types of information. It’s faster, more engaging and highly shareable.

And (a big one when it comes to company news) video content is more memorable – research has found that video viewers have a 15% increase in reall versus those who consumer other information formats.

92% of mobile video viewers share videos with others”.

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Tell your company story

A brand story isn’t just about target market buy-in. It’s also about telling your employees about their shared history and making them feel part of the future.

“Having a culture that attracts high-talent can lead to 33% higher revenue”.

When done well, you create a world in which workers are engaged – somewhere they feel they belong. But how do you tell this story? Sure there are plenty of subtle queues about your brand identity in your internal comms, like tone of voice, colours, imagery and fonts, but what about literally painting the picture for your employees?

When you want to tell your brand story, there are few mediums as effective as animation.

86% of potential employees would not apply or continue to work for a company that has a bad reputation with former employees”.

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