HR ain’t easy…
HR professional, let’s not pretend that you have an easy job. After all, you’re responsible for some pretty tall tasks in your everyday role.
Like onboarding fresh-faced staff; paying your existing workforce; attracting candidates to your latest positions and delivering training that keeps everyone awake.
For you, each day is different – every task demands a unique set of skills. And for many of these tasks, there’s one communication medium that you may be completely overlooking (spoiler: we’re talking about video).
Here are three ways in which animated videos are a HR pro’s secret weapon…
People remember visual content
Studies have shown that people can recall 65% of the visual content that they see almost three days later. In comparison to about 10% of written content three days after it’s read.
THAT staff newsletter – you know, the monthly one, the one that it takes you an AGE to write, but which few remember even a third of. It’s frustrating when you tell your workforce about company news only for them to forget (even more so when it’s critically important news).
When you use video – the richest, visual communication medium there is, your workforce is far more likely to actually remember what you’ve told them. It can even prod your employees to open the damn newsletter in the first place…
“Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%”.
Animation can create any world you like
“Employees are 75% more likely to watch a video than to read documents, emails or web articles”.
From abstract concepts and complex ideas that need to be explained through analogies, to a fast and fun on-boarding video that tells your company history, animation can create stories around your needs. From new lunchtime arrangements to announcing the core focus for the final quarter, animation can cover a dizzying array of information.
“Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021”.
Video can be your company’s cutting edge when it comes to recruitment
Effective training isn’t about reading instructions or a long list of rules. At its most effective, it’s about telling a story, and animation can instantly place your audience in the shoes of any character you like – from the big wig CEO, to the frazzled customer who arrives with a complaint.
Grabbing attention (and holding it) is easy – we can switch up the tempo, add interest with a voiceover, and emphasise certain information with on-screen text, while music can make it emotional.
Blend video into your branding
In 2018, people spent on average 2.6 times longer on pages that contained video than on pages without. Your branding is a central pillar to your company – it forms part of what attracts new employees; it ‘speaks’ to your target market and defines your everyday working environment.
Video animation can introduce your company, your CEO, your mission, vision, and history in an easy, approachable way, reflecting your brand colours and following your branding guidelines.
